Equip your church to share the gospel with clarity and confidence where they live, work, learn, and play
Many evangelism programs leave believers with a one-size-fits-all presentation to memorize but little confidence in how to engage the real people in their lives. As a result, faith conversations become unnatural, and the gospel feels disconnected from everyday relationships.
Everyday Witnesses takes a different approach. Rather than relying on a particular method, this training equips Christians to discern where their neighbours are on their journey of faith—and to help them take their next step toward Jesus through ordinary, meaningful conversations.
Instead of a specialized activity or spiritual duty, evangelism is reframed as the joyful overflow of encountering Jesus.

BIBLICALLY
ROOTED
Explore the heart of the gospel and the nature of evangelism
Discover what it means to participate in God’s mission
Learn to live out your identity as a witness of Jesus

CONTEXTUALLY
AWARE
Understand the realities of a post-Christian culture
Recognize where your neighbours are in their faith journey
Gain insight into engaging others thoughtfully and contextually

PERSONALLY
PRACTICAL
Develop actionable skills for everyday witness
Partner with the Holy Spirit in guiding others toward Jesus
Communicate the gospel clearly and compellingly

Dr. Bill Hogg
National Director
Bill is an accomplished author, pastor, professor, and evangelist. He was involved in pioneer evangelism in his native Scotland, helping to develop Youth for Christ in his role as national Evangelist. Bill dreams of seeing a new generation of Canadian evangelists raised up and released into the world.

Lucas Burton
National Evangelism Lead
Lucas has served as a cross-cultural missionary, a local church pastor, and an itinerant evangelist throughout the world. He is currently completing a PhD in Missiology with a focus on evangelism in a post-Christian context. Lucas' aim in life is know Jesus, to make him known, and to equip believers to do the same.

Maxime Cauchon
Francophone Director
Maxime is a pastor, church planter, Quebec Church Planting Leader (REQ), and Director of Church Planting and Evangelism for his church family. He has made it his mission to reach “evangelical deserts” and unreached populations, working to mobilize, train, and deploy a new generation of missional leaders.
Lucas has served as a cross-cultural missionary in Western Europe, a local pastor in Toronto, and an itinerant evangelist throughout the world.
Today he serves as Message Canada's National Evangelism Lead and is completing a PhD in Missiology with a focus on evangelism in a Post-Christian context.
Lucas' deepest passion is to equip the whole Church to communicate the whole gospel to the whole of life. His teaching combines a love for the biblical story, cultural insight, and a sensitivity to the Holy Spirit.

"..an amazing resource..."
"[Message Canada] is an amazing resource for churches who have a heart to share the love of Jesus Christ...in words and deeds."
- Dr. Dave Koop
Coastal Church, Vancouver
"...I just feel so excited..."
"This was such a blend of practical tools and of full-on reliance on the Holy Spirit that I just feel so excited, so empowered, and so hopeful...
- Michelle
Advance Summit Attendee
"It was both enlightening and exciting to hear a fresh and dynamic take on witnessing..."
- Donna
Workshop Attendee
5–6 hours, offered either in one full day or two shorter sessions (Friday evening + Saturday morning).
This workshop is designed for Christians of all stages in the journey of following Jesus—no previous experience with evangelism or evangelistic training is required.
Our team is spread throughout Canada—we'll connect you with the equipper closest to your church.
Yes! An evangelism-focused sermon is a great follow-up to the workshop and provides an opportunity to encourage and serve those in your congregation who might not have been able to attend the training.
To see a culture of evangelism take root and grow in your congregation, we recommend following this workshop with the launch of Advance Groups. Through a practice of peer-mentoring, these small groups help Christians develop a deeper understanding of the gospel and grow in their ability to share it with the world.
This workshop is ideally facilitated in-person but can be adapted for a virtual gathering.









